The Bottom Line: Color Chart |
|
|
| If there's one thing we want you to take from reading this it's that you don't have to worry about artwork at all. Even if you have only the faintest idea of what you'd like printed, we can get your design developed and ready for production. You'll even be e-mailed a picture of the final layout (in color) for approval prior to our running your job. There's some more detailed information about the process of submitting artwork included with our quotes. If you still have questions about artwork after receiving your quote, just give us a call and we'll be glad to help. |
|
|
|
|
| What We Start With: |
|
|
| What we start with varies from client to client. Most people send us what's called a bitmap file (a file type where the design is made up of lots of little squares of color). Computer files with a .tif, .bmp, .jpg, and .gif file extensions are all types of bitmap files. Some bitmap files are better than others, but when you resize any bitmap file the edges of the design distort and become jagged. |
|
|
|
|
| What We End Up With: |
|
|
| Generally speaking, we don't want to go to production with a bitmap file. What we want is something called vector art. Instead of lots of little squares of color, a vector file stores your design as a collection of mathmatical functions. With vector art it doesn't matter how you resize the design because the edges will always be perfectly sharp and clear. While it's possible to go to press with a good quality bitmap file, here at TreeTop we insist on using only vector art. Our flat $30.00 art charge covers the cost to redraw even the most complicated designs in Adobe Illustrator - the industry standard for working with vector graphic illustrations. |
|
|
|
|
| Some Examples: (original bitmaps vs. redrawn versions) |
| |
|
   |
| |
| |
| |
  |
| |
| |
| |
  |
|
|
|
|
|
|
|
|
|
